The Italian lingerie brand Intimissimi has its new muse who has become the representative of women all over the world.
Latin music and pop diva Jennifer Lopez announces her collaboration with the famous Italian brand.
To reproduce its values, and become more influential, Intimissimi chose the renowned artist.
It started during a trip by Lopez to Italy during the year 2022. She discovered this exceptional brand there and a collaboration was born.
“We were looking for an iconic ambassador so that she could represent our interests with customers and we immediately thought of Jennifer Lopez,” said the general manager of Intimissimi, in a press release.
The singer was drawn to the brand’s precious silk and fairy laces.
Confidence and strength, this is the motto of Intimissimi and the brand team wants every woman to be strong and confident.
The 53-year-old famous actress and singer is delighted to be the international representative of the new spring-summer 2023 collection.
Lopez says she is proud of this collaboration and her responsible role.
And the color of this Intimissimi collection, which symbolizes the arrival of spring, has become fuchsia.